Sometimes, I am not sure what triggers the motivation for me to pop into here and write up a blog. This one was triggered from “the holiday spirit” + some advertising on TV + a new LinkedIn discussion post on a similar topic + some of my own diabolical thinking and critical reflection.
This one is about motivating people through extrinsic rewards. Or, more about how that stuff actually demotivates people.
Extrinsic Motivation. What might make it effective? When might it not be effective and why? We really do know a lot about rewards, reinforcement and behavior and extrinsic rewards can control behavior in many ways — but some of them are somewhat surprising.
One is struck by all the ads on TV that suggest that viewers of football games and other TV shows will simply go out and buy someone a Lexus as a surprise gift for Christmas. I mean, really? Just hit the auto store and get that new car for a person who might be your wife or girlfriend simply because it IS Christmas (add theme of Jingle Bells here). (And you see the same kinds of ads for diamonds and other expensive jewelry — you are not a worthy person unless you spend lots of money on that other person on an extravagant or useless gift.)
Small Rant – Diamonds are always presented as a “very worthwhile investment.” one that holds its value. The gift that keeps on giving and that kind of thing. It is CARBON, people, and labs now can churn out truly flawless chunks of clear carbon (or colored clear carbon effortlessly)! The industry even suggests you give up 3 months of salary to get a “representative stone” for your marriage. Three months for a rock of carbon? Four years of car payments to demonstrate you are worthy? (Yeah, I rant…But how many people make money when they resell those things?)
Behind those ads, there must be some kind of hidden behavioral motivator that would cause one to want to buy a new expensive luxury car — I mean, most of us are not at all that altruistic, are we? So, what behaviors of that other person are you trying to motivate by getting that expensive gift?
There exists an extensive literature on BF Skinner’s concepts around the development of Superstitious Behavior, finding that a reinforcer following some random behavior will tend to make that random behavior get repeated. So, if the wife is washing dishes on Christmas morning when you say, “Honey, look out front!”, getting her a new car will reinforce her washing dishes… (More likely, she is sitting on the couch — remember, you made this choice of timing!)
A reality is that not all extrinsic rewards are rewarding to all people. That is one of the problems with using the to improve organizational performance. Generally, only the top performers actually get the rewards. And it is even worse than that. Bersin, in its “State of Employee Recognition in 2012” survey, reports that nearly 75% of organizations have a recognition program — despite the fact that only 58% of employees think that their organizations have one.
Obviously, corporate programs, which represent 1% of total payroll on such extrinsic programs, are not getting much bang for the buck. But remember that it is the “winners” of these programs who get selected to be supervisors and the winners of those jobs get to be managers and the winners among them become their bosses. Gee, winners are the managers and who makes the decisions to keep these programs to reward the winners in place?
Why not simply focus on the bottom 80% of all the people, many of whom are disengaged and un-involved.
I share some statistics and thoughts on involving and engaging the mass of workers through something I am calling “engagimentation.” It is a program on Dis-Un-Engagement. It builds on teamwork and on involvement and can help to generate intrinsic motivation, which is much more effective.
You can download a pretty detailed article on engagimentation and motivation by clicking here: I Quit! Nevermind. Whatever…
You can read a bit more on the situation there. Personally, I think that the best motivators are not extrinsic and are not given to employees with a goal of improving results of some kind. Why? Because they don’t always work. For an example, let me illustrate with a puppy. I mean, is this a cutie or what?
So, here is the deal: Make a comment on this article and I will find one of these little puppy guys at a nearby animal shelter and give it to you, free. I will reward your comment with a dog that you can take care of for the next 10 to 15 years! What could be better than that? And this particular one is a Saint Bernard, a lovely little guy who will get bigger and bigger (and bigger). If I cannot find you one of those, I am sure that there are some Great Danes and other ones that you would surely enjoy in your place of abode.
I mean, would this not be a great motivator one could give to everyone who had good performance?
(Me, I do not want a puppy at the moment! One cat is more than enough!)
Get a reasonable gift for those you love during this holiday season. And remember that you wife probably does NOT want a new electric drill or leaf blower.
And when you think about rewarding workplace behavior with extrinsic rewards, recognize that “not everyone wants a puppy” and that you just may be rewarding behavior that you do not really want to re-occur. You give someone a cash award after they return from a sick day and you may be rewarding them not to come in to work! Or, your timing is such that they just told a customer to go away, so you might be rewarding that…
Better to look for intrinsic ways to reward performance. Look to improve feedback systems and improve peer support of change and improved results.
Oh, if you like this post, you could buy me a new Tesla Model D. Ya think?
For the FUN of It!
Dr. Scott Simmerman is a designer of team building games and organization improvement tools. Managing Partner of Performance Management Company since 1984, he is an experienced presenter and consultant and owner of Catie the Cat.
Connect with Scott on Google+ – you can reach Scott at [email protected]